Tuesday, 4 May 2010

Post it press idea



Saw this ad and thought it was amazing. You dont even need to think about it, it is so instant. It also prooves how useful post its can be. Plus you never know when you will be stuck in a situation like this so make sure you have your post-its at the ready.

Marmite!!

After the months of campaigning the LOVE party of marmite has won! Its been great to see the the lengths people have been going to. Since the branding of marmite has begun it has always been about 'you either love it or hate it' so what's a better idea to come across to get the general public to vote on this account. Its been so joyous to watch the adverts on the TV and also in newspaper. The campaign has been taken so far there was actual live debates....amazing. So far this has been one of my favorite campaigns that had been released this year however how on earth with marmite top this? Some serious thinking ahead. Check out this blog which documents throughout the campaign and vote. I didn't vote however but do contribute to the LOVE party most defiantly!!

Marmite News Network

John lewis

So as i sit here watching the genius Heston Blumenthal, i cant help but wonder if his thinking is like ours? well obviously he is a bit more 'food thinking' but all in all is still thinking right? Making great outcomes of what first is a boring product. Well i could be talking bollox here but all in all he produces great looking food! So rant over i would like to now comment on some recent adverts that i have seen over the past week or so.
First off, just recently an advert passed my eyes that was for john lewis, so in the past they have created some better adverts, one being the christmas advert showing people and the suggested presents to go with them. It was the first time an advert had aired with a Beatles song because now people can afford to buy then which made a change. The advert was subtle and was different from the hustle and bustle of the norm christmas adverts.

However aside this and the fact that its may and talking about christmas is far to advance i will now contribute to what i thought about the new john lewis never knowingly undersold advert 2010.

So the advert itself feel a bit familiar with the whole time line adventure goings on. It has previously been seen with hovis and im sure a few more. Reading the review on you tube about the advert makes me cringe a little inside, talking about how they sobbed watching this for the first time and how john lewis has been with them through thick and thin. However saying this it is obviously doing the right thing and talking to the right consumers. There is another great comment which i have found about the advert which really does sum it up in some respects, 'This is a great advert even if it does push all known emotional buttons like a bastard! Fair play to JL. Does it work for youngsters, I wonder? To wit, anyone much under 45?'
So does it? does it appeal to me being a 20 year old? maybe not so just makes me think, 'oh god i don't want to get old'
However people have many opinions and mine is a tiny gold fish in the north sea!

Tuesday, 20 April 2010

AAhhhhhhhhhhhhh only four weeks left and about 10 weeks worth of work to be doing. Where did all the time go. Going out to the big bad world soon.

Totally excited though.

Sarah loves facts

30 weird facts (brilliant)

1. If you are right handed, you will tend to chew your food on your right side. If you are left handed, you will tend to chew your food on your left side.

2. If you stop getting thirsty, you need to drink more water. For when a human body is dehydrated, its thirst mechanism shuts off.

3. Chewing gum while peeling onions will keep you from crying.

4. Your tongue is germ free only if it is pink. If it is white there is a thin film of bacteria on it.

5. The Mercedes-Benz motto is “Das Beste oder Nichts” meaning “the best or nothing”.


6. The Titanic was the first ship to use the SOS signal.

7. The pupil of the eye expands as much as 45 percent when a person looks at something pleasing.

8. The average person who stops smoking requires one hour less sleep a night.

9. Laughing lowers levels of stress hormones and strengthens the immune system. Six-year-olds laugh an average of 300 times a day. Adults only laugh 15 to 100 times a day.

10. The roar that we hear when we place a seashell next to our ear is not the ocean, but rather the sound of blood surging through the veins in the ear.

11. Dalmatians are born without spots.

12. Bats always turn left when exiting a cave.

13. The ‘v’ in the name of a court case does not stand for ‘versus’, but for ‘and’ (in civil proceedings) or ‘against’ (in criminal proceedings).

14. Men’s shirts have the buttons on the right, but women’s shirts have the buttons on the left.

15. The owl is the only bird to drop its upper eyelid to wink. All other birds raise their lower eyelids.

16. The reason honey is so easy to digest is that it’s already been digested by a bee.

17. Roosters cannot crow if they cannot extend their necks.

18. The color blue has a calming effect. It causes the brain to release calming hormones.

19. Every time you sneeze some of your brain cells die.

20. Your left lung is smaller than your right lung to make room for your heart.

21. The verb “cleave” is the only English word with two synonyms which are antonyms of each other: adhere and separate.

22. When you blush, the lining of your stomach also turns red.

23. When hippos are upset, their sweat turns red.

24. The first Harley Davidson motorcycle was built in 1903, and used a tomato can for a carburetor.

25. The lion that roars in the MGM logo is named Volney.

26. Google is actually the common name for a number with a million zeros.

27. Switching letters is called spoonerism. For example, saying jag of Flapan, instead of flag of Japan.

28. It cost 7 million dollars to build the Titanic and 200 million to make a film about it.

29. The attachment of the human skin
to muscles is what causes dimples.

30. There are 1,792 steps to the top of the Eiffel Tower.

Facts are amazing to the advertising business, you get to find out some great things which make great adverts!

Book crits, Book crits, Book crits!!

Today we have been absolutely everywhere. We were sick of emailing and getting no reply so we thought we would take a day trip to all the agencies we could in one day.

Although we thought this was a good idea at first we were wrong, everywhere we went they just gave us more email addresses. However we got to see what each agency looks like inside which is always exciting. Just emailed everyone now. Hope i get a reply this time.Fingers crossed.

Friday, 2 April 2010

New york



New York, New york so good they named it twice!

One word : AMAZING! Not only were the sights immense but the agencies were on par also. Wish we were there longer, however we came we saw and we conquered! well not exactly but we did achieve a lot in 2 and a half days. So what's different from here to New York advertising?
Well everything...to portfolios, interviews, the way they work, buildings, ( i guess what the say is true that everything is larger in America) accents (although sexy ha!) and most of all humor!
So we got to visit Mccann Erickson and DDB and much more people involved in advertising than what we do over here so it was a much better experience. One thing we did learn over there was that, the are so much more helpful and delightful to work with. It seems as though everyone is on your side and they all help, whereas in London what do you get? not much! (we do love London though as much as it seems we don't!)
One thing difficult about working in New York however is the humor used, us brits have a very different style and would be hard to equip ourselves over there!
One plus, is the fact that it takes graduates just a mere month to find a job in a top agency....if thats not a plus then i don't know what is?!

Peace out!