I do not think this advert works because it has to much going on. I get what they are trying to say however I don't know whether the target audience would. As they would not spend as much time reading it. I always believe that if your going to explain something in an advert make it so people want to. I think it is not very creative and isn't a very big idea look at BMW have some great adverts. Some people may disagree but a lot of it is on personal opinion.
This one i believe is quite funny, I don't think its going to have people running out and buying a BMW however it makes me want to like the brand.
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